Why Not Just Put Hannibal Barca on the Label?

I came by this news article which let me think that there's always a limit to human freedom. Having the photo of Stalin seated with former U.S. President Franklin Delano Roosevelt and former British Prime Minister Winston Churchill as a label of a bottle of wine, is not the end of the world. It was intended to commemorate the Yalta Conference and we have to admit that this photo is part of the history of Mankind and there's no doubt that Stalin was a brutal dictator but I think people will be much more interested in the content of the bottle not its shape or label. So why not Just Put Hannibal Barca instead of Hannibal Lecter and close this story?