The Art Of "Branding" Your New-Born

Well, it's not a joke, we are talking about the baby-name business and it seems it is really flourishing !

As family names and old religious standbys continue to lose favor, parents are spending more time and money on the issue and are increasingly turning to strangers for help.Some parents are checking Social Security data to make sure their choices aren't too trendy, while others are fussing over every consonant like corporate branding experts. They're also pulling ideas from books, Web sites and software programs, and in some cases, hiring professional baby-name consultants who use mathematical formulas.Denise McCombie, 37, a California mother of two who's expecting a daughter this fall, spent $475 to have a numerologist test her favorite name, Leah Marie, to see if it had positive associations.

Would you spend such a sum of money to just get a name for your new-born? (more)

Source: Arts & Letters Daily