Yuppies, Bobos & Yawns
Well these are not pet names or members of a new music band. The 1980s created yuppies (Young Urban Professionals) and the 1990s brought us bobos (Bourgeois Bohemians) and the 2000s may be giving rise to a new kind of elite: yawns (Young and Wealthy but Normal).
Yawns are "young and wealthy but normal." They are men and women in their 30s and 40s who have become multimillionaires and billionaires during the wealth boom of the past decade. Yet rather than spending their money on yachts, boats and jets, yawns live modestly and spend most of their money on philanthropy. In stark contrast to the outsized titans of the Gilded Age and the slicked-back Gordon Gekkos of the 1980s, yawns are notable for their extraordinary dullness.
Take for instance Bill Gates, he is considered as the patron saint of yawnhood!
Source: The Wall Street Journal