Thank you for this post. I was working at Apple Computer in Cupettino,CA during the prepration of this campaign and it brings back a lot of memories. After the 1984 campaign under the Orson Wells 1984 theme, they came up with this one when Windows became dominant and Apple had only 10% of the market share but it was and is still ahead technologically. They later came up with the Apple switch campaign (2002) and they became comfrontational in their last campaign with a cool guy representing Mac and a serious, stupid guy representing MS Win. I love Apple :-))
3 Comments:
Cool one!
A bit suprised though, when I found out this was an Apple advert.
Thank you for this post. I was working at Apple Computer in Cupettino,CA during the prepration of this campaign and it brings back a lot of memories. After the 1984 campaign under the Orson Wells 1984 theme, they came up with this one when Windows became dominant and Apple had only 10% of the market share but it was and is still ahead technologically. They later came up with the Apple switch campaign (2002) and they became comfrontational in their last campaign with a cool guy representing Mac and a serious, stupid guy representing MS Win.
I love Apple :-))
@Cerebrator:thanx they have other versions in french and spanish languages too
@Samsoum: my pleasure, I love Apple too it's sweeter:P
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